Cheryl Cheng, Vive Ventures founder

Name: Vive Ventures
Location: Menlo Park
Size: Raising $80 million

What it is: The fund, which is launching this fall, will focus on digital health and wellness, emphasizing data and technology that make health care more efficient. It will also focus on areas that affect women, which have been underinvested in. Aging is one example. 

Leadership: Cheryl Cheng, formerly general partner at BlueRun Ventures

Investment style/track record: The fund will make small A-round investments of $5-7 million, and include leadership coaching and mentorship for entrepreneurs, to help bake-in inclusive cultures. Cheng co-managed a $130 million fund at BlueRun Ventures, investing in companies including Hello Heart, Sendwithus and ZeeMee. She previously worked at Clorox and The Sharper Image.

Quote: “My goal is to be a financial investor. I am not an impact investor. But even within that, I can bring diversity to my portfolio and my partnership.”

This story and others on New Builders Dispatch are made possible by a sponsorship from the Ewing Marion Kauffman Foundation. The Ewing Marion Kauffman Foundation is a private, nonpartisan foundation that provides access to opportunities that help people achieve financial stability, upward mobility, and economic prosperity – regardless of race, gender, or geography. The Kansas City, Mo.-based foundation uses its grantmaking, research, programs, and initiatives to support the start and growth of new businesses, a more prepared workforce, and stronger communities. For more information, visit and connect with and