Posted inInnovation

Brands Gone Berserk: Early Days of Threads Was a Small Brand Bonanza, But Traffic Faded 

The first days of Threads, Meta’s new text-based social media platform designed to rival Twitter, were described as “unhinged,” “chaotic,” and “off the rails,” by some users. Specifically, those who own small businesses, namely independently-owned consumer brands.  The quick and effortless sign-up process through an Instagram account, also owned by Meta, is a low barrier for entry, […]