The first days of Threads, Meta’s new text-based social media platform designed to rival Twitter, were described as “unhinged,” “chaotic,” and “off the rails,” by some users. Specifically, those who own small businesses, namely independently-owned consumer brands. The quick and effortless sign-up process through an Instagram account, also owned by Meta, is a low barrier for entry, […]
CPG
Modern Mexican Food Brands Give Old El Paso The Boot
Authentic Mexican cuisine has become mainstream in the United States. Eateries, from street vendors to fine dining, serving tacos, chile rellenos or mole de pollos, now dot the country, especially concentrated in cities and southwestern states. Regional flavors from the country of 126 million people have become accessible to the mainstream eater, through food trucks […]
Vermont Farmer Creates A New Drink Category With Roots In The Past
The number of gently sweetened, flavored carbonated drinks has exploded over the past several years, from Spindrift to Olipop, but Shrubbly is the only “sparkling shrub drink.” Shrubs, not to be confused with bushes that grow in the ground, are concentrated fruit syrups, sometimes called drinking vinegars. Typically made with apple cider vinegar and a […]